BRAND POSITIONING

An understanding of your brand’s position, role, and audience within the larger retail environment is a useful foundation that can inform everything from creative choices to pricing strategy. A collaborative brand positioning project includes development of the following:

  • Competitive analysis

  • Core customer persona

  • Mission statement and/or core values

  • Brand positioning statement and/or tagline

This offering can be commissioned as part of independent of larger brand identity projects, and can be bundled with brand voice development or copywriting.

CAMPAIGN & Go-To-Market DEVELOPMENT

Creating compelling campaigns and entering new markets is one of the most exciting challenges in marketing. I offer thought partnership and development support for projects of all sizes, with services including:

  • Brainstorming / initial planning

  • Channel strategy

  • Communications and messaging support

  • Research and insights

COPY, COMMUNICATIONS, AND MESSAGING

Developing and implementing brand voice is an essential element of marketing and upholding brand identity. Drawing from experience leading copy and messaging for a direct-to-consumer brand, I offer the following services on a project and/or hourly basis:

  • Brand voice and copy implementation guidelines development

  • Brand copywriting (e.g., site refresh, catalogue copy)

  • Comms consulting (e.g., community management best practices, brand responses)

INFLUENCER / AMBASSADOR RELATIONS

I consult on management and growth of custom brand ambassador programs for consumer brands on a retainer basis — sourcing and nurturing influencer relationships that simultaneously amplify awareness, raise perception, and bolster sales and advertising targets. I specialize in bespoke influencer/VIP programs that strengthen and elevate brands, as opposed to diluting them.

  • Sourcing, gifting, communication, fee negotiation, and affiliate set-up

  • Ongoing relationship management to create lasting, valuable brand advocates

  • UGC creative delivery and licensing for use in advertisements and brand materials

  • An experienced thought partner available to your team for all things brand alignment, partner relationships, and community optics

Project-based work is available in some rare exceptions — inquire to discuss.

HAVE SOMETHING ELSE IN MIND?

To discuss a custom project or ongoing scope of work that you feel may fit my skills and background, shoot me a note at hay@haydenfreedman.com.