INFLUENCER / AMBASSADOR RELATIONS

I offer full-service management and growth of custom brand ambassador programs for consumer brands on a retainer basis — sourcing and nurturing influencer relationships that simultaneously amplify awareness, raise perception, and bolster sales and advertising targets. I specialize in bespoke influencer/VIP programs that strengthen and elevate brands, as opposed to diluting them.

  • Sourcing, gifting, communication, fee negotiation, and affiliate set-up

  • Ongoing relationship management to create lasting, valuable brand advocates

  • UGC creative delivery and licensing for use in advertisements and brand materials

  • An experienced thought partner available to your team for all things brand alignment, partner relationships, and community optics

Project-based work is available in some rare exceptions — inquire to discuss.

COPY, COMMUNICATIONS, AND MESSAGING

Developing and implementing brand voice is an essential element of marketing and upholding brand identity. Drawing from experience leading copy and messaging for a direct-to-consumer brand, I offer the following services on a project and/or hourly basis:

  • Brand voice and copy implementation guidelines development

  • Brand copywriting (e.g., site refresh, catalogue copy)

  • Comms consulting (e.g., community management best practices, brand responses)

BRAND POSITIONING

An understanding of your brand’s position, role, and audience within the larger retail environment is a useful foundation that can inform everything from creative choices to pricing strategy. A collaborative brand positioning project includes development of the following:

  • Competitive analysis

  • Core customer persona

  • Mission statement and/or core values

  • Brand positioning statement and/or tagline

This offering can be commissioned as part of independent of larger brand identity projects, and can be bundled with brand voice development or copywriting.

HAVE SOMETHING ELSE IN MIND?

To discuss a custom project or ongoing scope of work that you feel may fit my skills and background, shoot me a note at hay@haydenfreedman.com.